Pour yourself a glass of something special. I'm going to go with this Corrido Reposado. I just saw some data from Nielsen that indicates that at retail, additive-free tequila is now 5% of the market in the United States. How much is 5% of the American tequila market? More than $400 million per year. Here's what's going to happen. The additive-free tequila category is going to do exactly what craft beer did to the big beer companies: keep chipping away, chipping away at their market share and steal the thoughtful, smart customer like you. Today, craft beer is 13% of the total beer market in the US, and that is where additive-free tequila is headed. Share this if you're ready to be a part of it.
