Blanco vs. Reposado: Navigating the Shift in Tequila Trends

September 11, 2025 Jason Baer

In the ever-evolving world of tequila, trends come and go, shaping the way we enjoy this beloved spirit. Recently, we've witnessed a significant shift in bar and restaurant preferences: Blanco tequila sales have decreased by 13%, while Reposado is on the rise, experiencing a 16% increase in sales over the past three months, according to Sip Source.

Understanding the Tequila Types

To appreciate this trend, let's first understand the distinction between Blanco and Reposado tequilas:

Blanco Tequila: Often referred to as silver or white tequila, Blanco is unaged or aged for less than two months. It's known for its crisp, clean flavor, which makes it ideal for cocktails where the tequila's raw, agave-forward taste shines.
Reposado Tequila: Meaning 'rested', Reposado tequila is aged in oak barrels for a period ranging from two months to a year. This aging process imparts a smoother, more complex flavor, with subtle hints of oak and vanilla, making it perfect for sipping or crafting bolder cocktails.

The Shifting Bar Scene

So, what’s driving this noticeable shift from Blanco to Reposado in bars and restaurants? Here are a few possible reasons behind this trend:

Complex Flavor Profiles: As cocktail culture thrives, consumers and bartenders alike are appreciating the nuanced flavors that Reposado tequilas bring. These tequilas enhance the depth and richness of cocktails, appealing to a palate seeking sophistication.
Sipping Enjoyment: Drinkers are increasingly opting for tequilas they can sip and savor. Reposado, with its smoother taste, fits this desire perfectly, offering a versatile option that’s enjoyable both neat and mixed.
Cultural Curiosity: As interest in authentic and traditional methods of tequila production grows, Reposado tequilas offer an experience closer to heritage, pleasing those intrigued by artisanal craftsmanship.

Engage with the Trend

Are you witnessing more Reposado cocktails at your local spots? Have you personally made the switch from Blanco to Reposado? We’re eager to hear your thoughts and experiences in the comments. Your insights could shed light on what’s driving your preferences and how you're embracing this trend.

Conclusion: A Toast to Evolution

Whether you're a Blanco loyalist or a newfound Reposado enthusiast, it’s fascinating to see how tequila trends shape our drinking experiences. One thing’s for certain: tequila continues to captivate and evolve, providing endless exploration for enthusiasts and experts alike.