In a world where transparency is valued more than ever, it's important to know what's in your drink—especially when it comes to tequila. While additives in tequila aren't necessarily a health issue, the real concern lies in honesty and clarity. Today, we're spotlighting two tequila brands that are leading the charge in transparency about what goes into their bottles.
The Power of Transparency
Transparency in labeling keeps consumers informed and builds trust between brands and their audience. When it comes to tequila, this means disclosing the presence of any additives, which can impact the flavor profile and authenticity of the spirit. Honesty allows consumers to make informed choices based on personal preferences and flavors they enjoy.
Asombroso Tequila's New Blanco: Eros
First on our list is @asombrosotequila, from NOM 1459, which has recently introduced a blanco called Eros. While the brand wasn't always known for being additive-free, they've made significant changes to their approach. Priced at $50, this blanco offers a good blend of authenticity and flavor, all wrapped up in its distinctive, sexy bottle design. Asombroso's decision to embrace transparency marks a refreshing departure from their past, aligning them with the growing demand for honesty in labeling.
Suavecito Tequila: Embracing Sweetness
Next, we have @suavecito_tequila from NOM 1424, a brand that's clear about its use of agave nectar. This blend allows them to bottle their tequila at a unique 35% ABV for the USA market—a rarity in the industry. Their añejo, selling for about $59, is a popular choice at Total Wine. While it might be sweeter than traditional options, it fills a niche for those who appreciate a more indulgent flavor, akin to the famous 1942 style.
Why This Matters
For tequila enthusiasts, knowing what's in their glass is crucial—not just for flavor, but for the principles of honesty and transparency that should be a standard in the industry. By clearly stating what goes into their products, Asombroso and Suavecito are paving the way for a broader acceptance of truth in tequila production. Their openness allows consumers to appreciate tequila for what it is and decide how it fits into their personal tastes and preferences.
