Here's the truth.
Over the past three months, sales for Don Julio were down 14%, Casamigos down 9%, Gran Coramino down 23%. Meanwhile, additive-free tequila sales were up 46%, which is nearly nine times more than the tequila category as a whole. There is a craft beer like shift in the market happening with smart consumers like you trading super sweet grocery store tequilas for better made additive-free alternatives.
Now, through political, legal, and even police pressure, "Big Tequila" is trying to shut down the additive-free movement. Just say no to their pressure tactics. Keep buying additive-free tequila.
