In the world of tequila, brand names often evoke expectation. Kirkland, Costco's private label, and Jose Cuervo, an industry giant, are both household names—but how do they stack up against each other in a taste test? We embarked on a blind taste showdown of reposado tequila from these two brands to see which deserves a spot in your home bar.
The Contenders:
Costco’s Kirkland Reposado comes from NOM 1173, priced at an appealing $17.99 for a full liter—quite the deal if you’re looking at sheer value.
Jose Cuervo Tradicional Reposado, made at NOM 1122, retails for $23 for a standard 750ml bottle, positioning itself as the pricier option relative to quantity.
Tasting Notes: Unmasking the Flavors
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Kirkland Reposado: At first sniff, its light aroma is betrayed by an unmistakable one-note, fake sweetness. Though not as overwhelming as some sugar-laden tequilas like 818, it leans towards a "TequiLIE," likely featuring extra sweeteners that mask its authenticity. For seasoned tasters, this fake sweetness is actually off-putting—an important note for those who prefer genuine agave flavors.
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Jose Cuervo Tradicional Reposado: Here, Cuervo showcases a more genuine profile, presenting a peppery, vegetal aroma that hints towards the earthy elements of tequila heritage. Upon sipping, notes of gravel, soil, and raw agave manage to break through, providing an authentic taste experience.
The Bottom Line: Mixer vs. Sipper
Neither tequila emerges as a remarkable sipper; both lend themselves more appropriately to mixing, whether in a margarita or another tequila-based cocktail. However, unless you’re confined strictly to a budget of $18 or less, the Cuervo reposado is the better of the two. It offers a more genuine taste and leaves behind Kirkland's overly sweet counterpart.
Surprised?
The outcome might surprise longtime Costco fans attracted by its ubiquitous presence and value pricing. Still, when authenticity and quality are concerned, the Cuervo Tradicional Reposado reveals itself to be worthy of the attention afforded to its unmistakable branding.
Have you explored this tequila face-off, or do you have your own comparisons? Let us know which side you’re on and your personal experiences tasting these beloved brands. While both offer interesting points pit against each other, the ultimate decision comes down to individual flavor preferences and drinking contexts. Ready for your own taste test? Cheers to discovering what works best for you! 🥃
