Why So Many Tequila Brands Fail


Hey Jay, what do you think about all of these bottles? Are there too many tequila brands? I mean, they say there's more than 2,000 brands and like 200 or 300 new ones every year. They're not all going to make it. It's just like the law of math, the law of business. Like a lot of these smaller brands don't have a lot of capital, right?

And it costs a lot to do the marketing and the sales, not to mention buying the product. I did an analysis recently, only 39 brands, total, have even 1/4 of 1% of market share in US at retail. So, they're not all going to make it. Some will, and hopefully the great ones will, but if you've got a small brand that you'd really like, you should buy it now because who knows what's going to happen in the future.

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